Hi, i'm writing this blog page to share information with all you wanderlust souls out there. Living in Morocco comes with lots of bizarre and unexpected events, which i thought you may enjoy reading about and sharing in the laughter.

My family and I moved to Marrakech 11 years ago from London. The beginning of a huge adventure for us. Choosing which country was right for us to live in had been an extremely long and tiring process. Having made a choice to move to Marrakesh, was in itself a big box ticked. We had two criteria lists, one for our business (opening and running a guesthouse) and one for personal.

Phase two of our journey then began. Setting up home in Morocco, also a non English speaking country with a very different culture to ours. Marrakech is a real melting pot of; languages, tribes, rich, poor, city slickers, country peasants. It sometimes reminds me of that place Luke Skywalker went to, to buy that space ship, with all those different intergalactic aliens. (Any one know what it was called?) After months of beauroctratic paperwork, rendez vous with people who don't turn up and renting from an unpleasant woman for a large amount of money, we bought ourselves a villa. This was not in the plan as we didn't want to tie up our capital in a home. I now realise it is one of the best things we could have done. When you've had a really difficult day here to be able to close the door and relax in your own place really balances you.

Zamzam Riad & Spa was eventually created out of love and we hope you will come and stay and be pampered in our luxury boutique riad.

Tuesday, October 9, 2018

Winter getaway to Marrakech and our Tented Camp Adounia in the Sahara Desert

Come and join us for a 7 night package including Marrakech at the lovely Riad Zamzam & Spa combined with a tour over the Atlas Mountains to explore Ait Ben Haddou before leaving down the Draa Valley and into the Sahara to our completely new Camp Adounia. The autumn and winter months are the best time for Marrakech and the Sahara - the night sky at this time is incredible.  You can expect to see the milky way, planets and meteorites.  The camp is cosy with comfortable matresses and linen, the fire at night under the stars is stunning.  In the day you can even go with your driver and explore the old oasis of Mhamid and its Ksar of mud 400years old.  A camel ride through the oasis is a wonderful way to see desert life first hand.  We can plan any number of days for your trip and group size just send us and email - or call Emma +212661215062

Camp Adounia Salon and Dining

Children's fun

The night sky

Our new Suite tents - 32m squared

The new camp with nomad tent for chilling

The new Camp Adounia and our stunning dunes

Camel Fun

Playing in the dunes

Camel Yoga

Tent interiors

Eco tent bathrooms


Riad Zamzam

Camp Salon

Zamzam dining

Zamzam sunbathing

Saturday, November 11, 2017

Vibrant Women Retreat Morocco - January 2018

INSPIRATIONAL JOURNEY in Morocco: The terrain of Morocco has informed my dreams since I was a child, as a magical and wondrous place. I would like to invite you to join me on and enchanted journey to re-awaken the magic in your life, through listening to the heartbeat of Morocco. By staying in the medina and engaging with this ancient cities rhythms and customs. Being mystically transported (or just woken up) by the call to prayer, drinking mint in the souks, finding exquisite restaurants, walking through beautiful gardens and staying in the Sahara desert under a million stars and much more ……  

3 rooms left 10 – 17 January 2018

Please contact Emma: 00212 661215062 or email for more details.

This inspirational journey is for you if:

  • You want to explore an ancient and magical place.

  • You want to travel to an exotic location, but perhaps wouldn’t do it on your own.

  • You adore learning about different cultures and peoples.

  • You really enjoy eating delicious food and trying new things.

  • You’ve watched “Sex in the City 2” can you imagine yourself in the movie!

  • You are excited to explore the markets and the Medina with all their colour and vibrancy.

  • A night is an historic Kasbah has you imagining Arabian Nights.

  • Two nights in the desert in luxury camping under the stars sounds like heaven to you.

Tuesday, November 7, 2017

Stunning vintage Beni Ouarain with long shag pile

Whilst foraging this week.  I stumbled upon this stunning old Beni Ouarain.  It is a superb example of an authentic Beni Ouarain with long shag pile.  The colour and design are gorgeous, It is 3 x 2 meters and totally a one off special piece.

Beni Ouarain is a region in Middle Atlas.  These Beni Ourain carpets with their double knot weave are made to sleep on.  The long pile adding warmth and insulation.

Phone or email me to reserve - - 00212661215062

Sunday, October 29, 2017

Voted in the best 10 attractions for Morocco - 29 October 2017

Thank you Telegraph Travel - 29 October 2017

Located three hours from Marrakech, on a pristine stretch of unspoilt coast between Safi and El Jadida, Beach Camp Adounia is an ocean-lover’s alternative to Sahara glamping.
Billowing white tents pitched among the dunes provide the base for a range of activities, from galloping (or lolloping) along the sand on a horse or camel, to learning to surf or serenely practising your asanas as the sun sets over the Atlantic. Nightly campfires, barbecued fish and star-spangled night skies enrich the experience. 
Camp Adounia (00212 661 215 062; offers affordable retreats with prices from £100 per night for adults, £55 children under 10, full-board.

Our ecological camp works closely with the local community.  Come and experience the real Sahara desert of Morocco within a camp that has minimum impact on the environment.  Share stories at night around the camp fire under millions of shooting stars with the nomads.  Have an experience that will shape you and you will never forget.
Phone Emma for more details: +212 661215062
or email

Friday, October 20, 2017

Nomads of the Sahara Desert Video

I thought given my last post this short video is really interesting to watch.  It shows you the Tuareg Mats but it also gives you an idea of nomad life and what you can expect to experience when you come and visit us at Camp Adounia in the Moroccan Sahara Desert.

We believe in providing clients with the real desert experience.  If you are lucky enough the nomads will welcome you into their tents and share their culture and way of living with you.  They will not let you leave until they have baked you a loaf of bread to take with you on your way.

Tuareg mats from FJ Hakimian on Vimeo.

Camp Adounia philanthropic travel.

Thursday, October 19, 2017

Tuareg Mats - Moroccan Berber Carpets

I'm pretty obsessed with these Tuareg Mats, they are so earthy and powerful.  Any area or room is instantly transformed into a chic strong statement.  Photos below are from Fredieric Fekkai's holiday home the famous hairdresser and beauty stylist from France.  They give you an idea of how these mats just about go with anything.

They are made from palm fronds and camel or goat skin.  Some of the women's weavings are incredibly intricate in design.  Many have ancient symbols woven into them.


Made by the Tuaregs of Mauritania and Sahara leading down to Niger and Nigeria.  These mats are  traditionally made by the nomads for their tents (some even have a lovely smoky smell).  They are very durable and roll easy for the caravans when moving on.  The Tuaregs are often called the blue men because of the Indigo they wear.  The indigo acts as a sun screen and insect repellant.

At our Camp in the Sahara Desert we work with the nomads and their way of life, when deciding to visit us in our stunning dunes you can have the opportunity of learning about their culture and desert life.

Below you can see a close up of the leather weaving and small knots made.

At Moroccan Berber Carpets we have a new stock with a range of beautiful pieces - this is rare because they are now becoming hard to find, especially the vintage ones which are beautifully worn.  These Tuarge mats just get better with age.

Send us an email if you would like a list of our current stock or enquire with size specifications

Tuesday, October 17, 2017

Bespoke Beni Ouarain and Berber Carpets - made to measure

We are making some beautiful bespoke Beni Ouarain Carpets - many designers and architects need these beautiful carpets made to measure - often square.  The new Beni Ouarain Berber Carpets are made from 100% wool.  They originated in the Beni Ouarain region in the middle Atlas of Morocco.  The carpets were originally made with a long insulating pile for families to sleep on.  They kept out the cold very well.  Many vintage and new Beni Ouarain are being made with a shorted pile.  We say they have a summer and winter side, turning them over in the summer enables the dirt and dust to fall out, a natural cleaning method.  The wool with its linolin makes them particularly stain protected as the liquid doesn't soak in.

We have a wonderful supply of Moroccan and Berber carpets both new and vintage depending on your taste and requirements, from Boujad, Azilal, kilims, Beni Mguild.  We also adore the Tuareg mats made from reid and leather, woven in intricate designs. 

Message us if you are looking for something or need it to be made to sepcification.  You may also want to stay at our boutique hotel Zamzam and go on a buying tour with us so that you can choose your own Moroccan carpet.

Creating the Guest House

We had decided to buy land and build a country guesthouse as per our business plan, about 10 double rooms and suites. The dream was to create a holistic retreat and build our house on the same plot. We were going to have an organic vegetable garden and provide a Moroccan Spa.

Land in Marrakech at that time, went mad. Prices going up daily, lots of people fishing but not really wanting to sell. There is also a problem here of title. ie not much land is titled and to buy land without a title is very difficult, unless you have a lot of time on your hands and like a gamble. We looked at more land than you can shake a stick at, drank more mint tea than you can imagine and got totally no where. It can take weeks to even get a price. You may be being shown a piece of land that isn't for sale or has already been sold. After a year of this we said 'that is it!, we are buying a riad!'

I had a total nervous breakdown and couldn't talk to anyone for three days. He then said this doesn't have to be the end....... It wasn't I have now built an Ecological Camp Adounia in the Sahara Desert!